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José Namén
Profile portrait, facing forward in a blue shirt and blazer

based in Stockholm (Swedish citizen)

B2B SaaS • B2C Digital Products • AI • International Growth

Product ManagementCustomer SuccessBusiness Development

Building digital products, customer experiences and businesses that scale.

Explore my workConnect with me
15+
years of international experience
B2B + B2C
SaaS platforms and consumer digital products
3 disciplines
Product, Customer and Commercial — in one operator
Global
Product launches and international market expansion

The full commercial product lifecycle

  1. Opportunity
  2. Customer problem
  3. Proposition
  4. Build
  5. Launch
  6. Adoption
  7. Measure
  8. Improve
  9. Partnerships
  10. Expand
  11. Commercial value
José Namén giving a keynote on a large stage in front of a white screen, seen from the audience.

01 — Selected work

Three products. Three ways of building value.

01

MatHem

Building digital growth inside ecommerce

A fast-growing online grocery business needed to connect digital behaviour, customer acquisition and commercial performance — and build stronger in-house digital capability to do it.

  • Digital acquisition
  • Customer journey
  • SEO / SEM
  • Analytics
  • Performance
Read case study →
Illustration of two brown paper grocery bags filled with bread, leafy greens, carrots and bananas on a kitchen island, with loose broccoli, apples, a lemon and cherry tomatoes beside them, a fabric tote bag, and a smartphone showing a generic online grocery shopping app with produce pictures and a green button.
Original illustration created for this site — not a photo of the real product.
02

Cookidoo · Thermomix · Vorwerk

Turning content into a scalable digital product and subscription ecosystem

Recipes had always been part of the Thermomix experience. The opportunity was to turn that traditional asset into a scalable digital product and a recurring customer proposition across markets.

  • Subscription model
  • Content as product
  • International rollout
  • Mobile
  • Retention
  • Global teams
Read case study →
Illustration of a woman in a cream sweater and olive-green apron at a wooden kitchen counter, browsing recipes on a tablet next to a modern white all-in-one kitchen machine with a large colour touchscreen showing recipes, a silver control dial and a stainless steel mixing bowl with lid.
Original illustration created for this site — not a photo of the real product.
03

Northfork

Building and scaling B2B SaaS for international customers

An ecommerce SaaS platform serving international enterprise customers needed product, customer and engineering work to move as one — from onboarding and integrations to AI-driven recommendations.

  • Product strategy
  • Interim VP of Tech
  • LLM & generative AI
  • Personalisation service
  • APIs & integrations
  • Enterprise onboarding
Read case study →
Illustration of a person seated at a wooden desk with a coffee mug, pencils and notebooks with wireframe sketches, using a laptop that shows a prototype food-ordering or meal-planning website with photos of prepared dishes and an ingredients sidebar with shopping cart icons.
Original illustration created for this site — not a photo of the real product.

02 — Capabilities

Where I create value

Product

  • Product strategy
  • Product management
  • Roadmaps
  • Digital products
  • Product discovery
  • Product adoption
  • Subscriptions
  • Ecommerce
  • AI-enabled products
  • Product & Engineering collaboration

Customer

  • Customer Success
  • Enterprise onboarding
  • Implementation
  • Customer journey
  • Adoption
  • Retention
  • Customer feedback
  • B2B relationships
  • B2C customer experience

Growth

  • Business Development
  • Strategic partnerships
  • Go-to-market
  • International expansion
  • Market entry
  • Commercial strategy
  • New business models
  • Scaling products internationally

AI runs through all three — and gets its own section below.Read the AI section →

03 — AI

AI is where product, customers and governance meet.

AI is the layer running through all three — not as an engineer, but as the person who turns its potential into products customers adopt and businesses can govern. I have built AI-powered services inside a SaaS platform and helped shape how AI should be governed from outside it.

6 months — Northfork

Upgrading the LLM behind a personalisation service

Interim VP of Tech, alongside VP Product

While holding interim technology leadership alongside Product, we worked on updating the underlying LLM and applying generative AI to a personalisation service — using AI to improve product demand, recommendations and conversion for retail and publisher customers.

Read the Northfork case study →

4 years — IWIB4AI

Shaping ethical AI from civil society

Advisory Board — Ethical AI

IWIB4AI — International WoMenX in Business for Ethical AI — is a Stockholm-based nonprofit think-tank advancing ethical AI governance, responsible adoption and inclusive leadership. It grew out of the International Women In Business (IWIB) network in Stockholm. I sit on its advisory board.

iwib4ai.com →
  • AI strategy
  • AI product
  • AI adoption
  • Generative AI & LLMs
  • Personalisation
  • Responsible & ethical AI
  • AI governance

Responsible AI is not a review at the end of the build — it is a product decision made at the roadmap.

04 — Experience

A career built where product meets business.

  1. NorthforkVP Product · Interim VP of Tech (6 months)Stockholm, Sweden

    Build and scale a B2B SaaS platform for international ecommerce customers — while also covering technology leadership.

    • — ~25% reduction in time to market
    • — Connected Customer Success, Product and Engineering
    • — LLM updated and generative AI applied to a personalisation service
    • Period: From 2021
  2. IWIB4AIAdvisory Board — Ethical AIStockholm, Sweden

    Nonprofit think-tank advancing ethical AI governance and responsible adoption from civil society.

    • — Advisory input on ethical AI governance
    • — AI literacy and the Annual Ethical AI Dialogue
    • Period: 4 years
  3. Vorwerk · Thermomix · CookidooProduct portfolio & international growthInternational

    Turn recipes into a global digital product and subscription ecosystem.

    • — International rollout of Cookidoo
    • — Recipe portfolio growth
    • — Global product portfolio responsibility
  4. MatHemDigital acquisition & ecommerceStockholm, Sweden

    Drive digital growth inside online grocery ecommerce.

    • — Digital acquisition, SEO/SEM and analytics
    • — Stronger internal digital capability
  5. International business leadershipPartnerships & market developmentMultiple markets

    Stakeholder management, partnerships and market development across countries.

    • — Senior stakeholder and partner relationships
    • — Market development internationally

05 — Speaking

On stage

International speaker, moderator and business presenter on digital transformation, product innovation, customer experience, digital products, international growth, leadership and responsible AI.

José Namén speaking on stage with a headset microphone, dark blazer and beige sweater, warm wooden backdrop.
José Namén gesturing with open hands while presenting on stage.
  • José Namén mid-talk on stage, raising one hand, wearing a headset microphone.

    London, UK

    Digital Marketing World Forum

    Digital marketing

  • José Namén presenting with a microphone at a Netcomm Suisse ecommerce event, slides projected behind him.

    Switzerland

    Swiss eCommerce Conference

    Ecommerce

  • José Namén next to the Wave Experience speaker banner at the leadership transformation event in Lisbon.

    Lisbon, Portugal

    Wave Experience — Leadership Transformation

    Leadership transformation

  • José Namén standing next to a Thermomix TM6 at a Vorwerk international event.

    International

    Vorwerk / Thermomix international events

    Digital products & Cookidoo

  • Speaker card of José Namén as Vorwerk International key-note speaker at Wave Experience.

    International

    Recipe Academy

    Digital learning & transformation

06 — About

I've built my career across countries, industries and different stages of digital transformation.

What connects it is a single thread: technology, product, customers, business and international markets — and the conversations between them. I've worked in markets across Oceania, Asia, Europe and the Americas, and I'm most useful in the room where Product, Customer Success and Commercial need to agree on what to build next and why. I also spend time on the other side of that conversation — helping shape how AI gets governed, not only how it gets built.

Markets

  • Sweden
  • Germany
  • Spain
  • Portugal
  • Latin America

Regions worked in

  • Oceania
  • Asia
  • Europe
  • Americas

Languages

  • English
  • Spanish
  • Swedish
José Namén smiling, holding a microphone, brown blazer against a wooden slat wall at a Netcomm Suisse event.

07 — For recruiters

What I can bring to the table

  • Product Management
  • Product Leadership
  • Customer Success Leadership
  • Business Development
  • Partnerships
  • Commercial Product roles
  • International Growth

AI-powered match

Describe the role or experience you are looking for. You get the most relevant case studies and a short summary of José's fit.

08 — Selected thinking

  • Product · Idea

    Content is a product — if you design it like one

  • SaaS · Idea

    Customer Success is your best product discovery channel

  • AI · Idea

    Responsible AI starts at the roadmap, not the review

  • International Growth · Talk

    What changes when a product crosses a border

Let’s talk.

hello@josenamen.comLinkedIn →