PROJECTS & CHALLENGES
Thermomix iOS App, Vorwerk
Launch of Thermomix/Bimby iOS App 2.0 in Portugal,Italy, France, Spain, Poland,
Czech Republic and Germany. With the rollout of the iOS App 2.0, Thermomix has the chance to make a significant breakthrough in the life of Thermomix users. The app provides them with a world of inspiration, wherever they happen to be – on the move or in their own kitchen – and helps them to get organized and prepare delicious meals.
Thermomix Recipe Platform, Vorwerk
Launch of the Thermomix Recipe Platform in Portugal, Italy, France, Spain, Poland, Czech Republic, Germany, Mexico, Taiwan, Austria and Australia. The Thermomix Recipe Platform is a brilliant online platform where users can find thousands of recipes with the Thermomix success guarantee. Recipes are available as convenient bundled recipe collections for any occasion or type of cuisine. The Thermomix Recipe Platform is the heart of a growing world of inspiring recipes, helps customers get even more out of their Thermomix and additionally helps them plan and organize their meals and shopping lists.
MatHem’s YouTube Channel, MatHem
Launch of MatHem’s YouTube Channel. This is MatHem’s YouTube channel that I established and managed content and respective KPI follow up.
With great passion and solid background in digital channels and marketing, I have succeeded in planning, leading and implementing cross-market digital strategies. My current position as International (Digital) Recipe Marketer at Thermomix ignites my exciting journey: taking Thermomix, the revolutionary kitchen appliance with its innovative Recipe Chips, touch screen and unique Guided Cooking function, into the digital world. I am also leader of the Global Recipe Marketing, responsible for the design and execution of digital strategies within the recently established recipe business of Thermomix.